I have read the site and this is what I have concluded:
They prefer .tiff's, but will take jpgs. I urge you to "save as" .tiffs, because it retains more information in the file so that you have a crisp image.
Make sure that your image is 300 dpi. at the appropriate size for your book.
Although, it does not say to anywhere on the LuLu site, I believe that you should assign your profile as CMYK. Because it is going to press, this is what you should choose. It appears that if you do not, they will convert it themselves, but just so you know...
(In Photoshop under "Edit" choose "Convert to profile" then choose CMYK - U.S. Web Coated SWOP v2
For more questions about your artwork for the books, check out this link!
http://www.lulu.com/en/help/Artwork_FAQ
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